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2024-2025 Catalog

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BUS 460: New Product Development

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Class Program
Economics, Business, & Accounting
Credits 3

Covers the process of identifying new consumer needs and developing new products and services meeting those needs. Methods of planning, organizing, and managing the process of new product development are also addressed.

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The provisions in this and other Hillsdale College publications do not create a contract between Hillsdale College and a student for enrollment for a fixed period of time or other contractual relationship. Only the President of Hillsdale College has the authority to enter into such a contract which must be directed to the student personally and signed by the President of Hillsdale College and the student. The College reserves the right to change any provision or requirement at any time.

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