Rhetoric and Media

The Rhetoric and Media Department offers a broad-based education in the history, theory, and criticism of rhetoric and media in the Western liberal arts tradition. It seeks to convey to students a broad range of critical, contemporary, and historical perspectives necessary for understanding both the significance of the art of rhetoric in Western culture and the media environments which help give that culture its form. Students majoring in Rhetoric and Media learn about the ways and means through which human beings shape and are shaped by their symbolic and technological environments. They study how the connections between people and things—whether through speech, writing, images, digital code, or sound—affect the forms and patterns of human consciousness and co-existence. Students gain an appreciative, critical understanding of how rhetoric and media influence our social and political organizations, sense of identity and community, traditions and time-binding practices, our worldview and way of life, and almost every other aspect of lived reality.

Students who wish to seek Departmental Honors in Rhetoric and Media must meet the highest standards of excellence, in terms of both departmental GPA and the quality of the thesis. An excellent honors thesis situates one’s own argument within a wider scholarly conversation and demonstrates how one’s work contributes to it. The student working toward Honors must also have the support of the Department generally, as well as the help of a particular faculty member as a thesis advisor. The Honors thesis must be an original work of research and writing, completed over the course of one’s senior year. The student must have a departmental GPA of 3.6 or higher at the time of application. In the spring semester of the junior year, the student must secure an advisor and submit a formal thesis application and proposal (see the chair for detailed instructions) no later than April 15. If the department approves the proposal, the student may register for Rhetoric and Media 575 in the fall semester of senior year. Only successful applicants will be admitted to RHM 575. The student must identify a second faculty member, beyond the thesis advisor, who agrees to be a reader of the thesis. Completed by the end of the fall semester, the successful thesis must be at least 25 pages long and demonstrate proficient understanding of the relevant scholarly work in the field. If the advisor and second reader determine that the essay earns an A- or better, and the student is projected to maintain a 3.6 departmental GPA until graduation, the final step will be to give a public lecture on the thesis, sometime early in the spring semester. Should the student retain a 3.6 departmental GPA until graduation, he or she will be awarded departmental honors in Rhetoric and Media.

Degrees

Courses of Instruction

RHM 201: Public Speaking

Credits 3
The theory and process of shaping ideas into an effective oral presentation. Particular attention is paid to selecting supporting materials, arranging ideas in a logical manner, and delivering the speech effectively. Emphasis is placed on an extemporaneous style of presenting informative and persuasive speeches, with opportunities provided for impromptu speaking experiences.

RHM 210: Media & Culture

Credits 3
This is a survey course investigating the various electronic communication media, as well as the print media, from historical, economic, and social viewpoints. There is a special attention to media literacy in the study of the various components of mass communications.

RHM 240: History of U.S. Broadcasting

Credits 3
Includes discussion of the development of the broadcast media in the U.S. and elsewhere, the regulatory function of the Federal Communications Commission, and the organization of the media, both at network and local levels. It provides some practical experience with writing and performing basic types of programming that are to be found on radio and television today.

RHM 241: Mock Trial

Credits 1
Open to all students interested in learning or polishing skills in communication and advocacy. Mock Trial, as sanctioned by the American Mock Trial Association, is a co-curricular activity intended to foster the development of undergraduate students in the areas of leadership, public speaking, rhetoric, and persuasion through a legal forum. Currently, approximately 600 teams from over 350 universities and colleges compete in AMTA sponsored tournaments. Students may repeat the course for credit each semester during their four-year course of study. Students must be active members of the competitive team or have the permission of the instructor and department chairman.

RHM 251: Debate

Credits 1
Open to all students interested in learning or in polishing and employing existing skills in the fundamentals of debate. The Hillsdale College Debate Team is nationally recognized as one of the finest in the country. The course includes instruction in debate technique and style, and participation in both on- and off-campus tournaments. Students may repeat the course for credit each semester during their four-year course of study. Students must be active members of the competitive team or have the permission of the instructor and department chairman.

RHM 261: Forensics

Credits 1

Open to all students interested in learning the fundamentals of competitive public speaking, or in polishing and employing existing skills. The Hillsdale College Individual Events Team actively and aggressively pursues regional excellence. The course includes instruction in Individual Events techniques in the areas of informative, persuasive, extemporaneous, and impromptu speaking, as well as in the oral interpretation of prose, poetry and drama. Students participate in an active season of on- and off-campus tournaments. Students may repeat the course for credit each semester during their four-year course of study. Students must be active members of the competitive team or have the permission of the instructor and department chairman.

RHM 275: The Performing Voice

Credits 3
Oral interpretation teaches the art of communicating to an audience a work of literary art in its intellectual, emotional and aesthetic entirety. The course will be tailored both to the student of acting and to the student of platform (or microphone) oratory. Students will be coached in performing selections from all genres of literature, but special emphasis will be given to storytelling and to dramatic verse.

RHM 285: Interpersonal Communication

Credits 3
Provides an arena to examine the necessity of specific communicative processes and understandings particular to interpersonal interaction. Students will examine the processes of interpersonal communication at the levels of theory, analysis and performance. Course objectives include process understanding, awareness of nonverbal patterning, improved listening (data, critical, empathetic), understanding of speech and self disclosure issues, and the recognition and analysis of ethical dilemmas.

RHM 290: Western Tradition of Rhetoric I

Credits 3
A survey of the major developments in the theory and practice of rhetoric in Western Civilization, beginning with the ancient Greek and Roman traditions. The course explores the historical relationship between rhetoric and truth, knowledge, and the political order. Readings and lectures are designed to encourage students to engage such enduring issues as the ethical responsibilities of the public persuader and the exercise of the rights and responsibilities of free speech in a democratic society. Students will examine the works of figures such as Plato, Aristotle, Cicero, Quintillian, and St. Augustine.

RHM 291: Western Tradition of Rhetoric II

Credits 3

A survey of the major developments in the theory and practice of rhetoric in Western Civilization, beginning with the Renaissance. The Belles Lettres, Enlightenment and Modern Periods in the Western Tradition are explored. This course continues to explore the relationship between rhetoric and truth, knowledge and the political order that began with the Greek and Roman traditions of public persuasion. Readings and lectures are designed to encourage students to engage rhetorical theory at the levels of theory building, philosophy, application and analysis. Students will examine the works of such figures as Erasmus, Ramus, Campbell, Whately, Blair, Burke, Vico and Richards. *Note: Students who enroll in this course without taking either CLS 311 or RHM 290 must have the permission of the instructor.

RHM 301: Film History and Form

Credits 3
A historical and critical survey of the film as art in the 20th century. The course includes opportunities for analysis of dozens of important films from historical, artistic, technological, formal and musical perspectives. Students in this course will work in teams to create a short film.

RHM 303: Business Communication

Credits 3
This course allows students to examine not only the theories, but also the practical applications of those theories to communication in the business environment. Students in this course will examine the communication constraints imposed at the functional levels of group and interpersonal management in organizations. Students will engage in qualitative problem solving, address issues of written and oral communication, and prepare analytical cases as a means of application.

RHM 306: Documentary and Non-Fiction Film and Media

Credits 3
This course is an introduction to documentary and non-fiction media as part of the larger fields of film, cultural, and broadcast studies. The course examines the history, form, and content of documentary and non-fiction film and video. Different critical methods will be used in interpreting and evaluating documentary and non-fiction film and video.

RHM 310: Argumentation: Theory and Practice

Credits 3
Analysis of the types of reasoning commonly employed in argumentative discourse. Students learn to apply standard argumentation issues to central propositions of fact, value and policy; to employ them in argument; and to recognize the refutations to which they are susceptible.

RHM 315: Television Criticism

Credits 3
The goal of this class is for students to begin to think of television as a site culture is created and disseminated. Television will be analyzed and studied by utilizing foundational television and media theory and practices along with studying the genre conventions and production practices found within the medium. This class will incorporate how television has moved beyond what is found on broadcast and cable networks through the analysis of television on the Internet, mobile devices, and other related video and media.

RHM 319: Public Advocacy

Credits 3
Advocacy is the art of calling a public to a shared demand. Advocates should speak for causes and broaden the scope of public argumentation and participation. The class will address several social movement theories to assess how advocacy works, while promulgating student causes throughout the semester. The course should empower the student's voice through multiple media, help the student envision leading an issue or grassroots campaign, develop key concepts of agitation (and control), and judge whether advocating is ethical and sustainable.

RHM 320: Advanced Public Speaking

Credits 3

The theory and process of preparing and delivering specialized forms of public speeches. Emphasis is placed on a variety of types of persuasive and ceremonial speeches. Students are provided the opportunity to develop a personal rhetorical style appropriate for impromptu, extemporaneous and manuscript speaking. Prerequisite: RHM 201 or permission of the instructor.

RHM 325: Speech Composition and Consultancy

Credits 3

A consideration of the elements necessary to effective speech writing. Through the study of rhetorical masterpieces, students learn elements of style and arrangement especially suitable for discourse written for oral communication. Emphasis is on student production of original speech manuscripts. Prerequisite: RHM 201 or permission of instructor. RHM 320 preferred.

RHM 330: Propaganda and Social Control

Credits 3
This course explores the various and often subtle ways that propaganda functions in our society today. Focusing on propaganda in the twentieth and twenty-first centuries, this course compares American propaganda with that carried out in more authoritarian societies. At the same time, it considers the historical development of principles and techniques of mass persuasion and their transformation, in the age of electronic globalization, into modern forms of propaganda.

RHM 356: Organizational Communication

Credits 3
The theory and processes of communication in organizations. Through such techniques as role-playing, problem-solving and presentations, emphasis is placed on the communicative processes and functions of individuals in groups. Leadership, image building and the use of influence will be topics. Inventories based on business norms, as well as videotaping, will be part of the learning experience.

RHM 360: Media Ecology

Credits 3

Media ecology is the study of media environments, of how technology and techniques, modes of information and codes of communication affect human perception, understanding, feeling, and value. It is a deeply historical, meta-disciplinary, and robust qualitative approach to understanding both communication and the human condition. Some core ideas within media ecology are wrapped up in aphoristic statements such as "The medium is the message" and "Media are environments, and environments are media," and "the user is the content of any medium." This course looks closely at canonical figures within the tradition—Marshall McLuhan, Walter Ong, and Jacques Ellul—as well as its major analytic-theoretical tributaries—orality literacy studies, technology studies, and bias studies. Specific recent figures will vary.

RHM 365: History of Mass Communication Theory

Credits 3
This course examines the intellectual contexts and consequences of the twentieth- century development of "mass communication" as a concept. Its main aim is to give students broad reading knowledge in social theories of mass communication from their prehistory in the nineteenth century to some of their varieties today.

RHM 370: Leadership in Group Dynamics

Credits 3
Examines the role of communication in the productivity of task-oriented groups. Special attention is paid to the function of communication in group development, leadership emergence, conflict and cohesion.

RHM 385: Rhetorical Archeology

Credits 3
This course continues the central investigation of rhetorical discourses and the material systems in which they are embedded through an archeological lens, examining the meaning and valuation of them as they are created, presented and represented, maintained, and, potentially, declined. Its focus is the development and practice of rhetorical, and more widely, communication genres functioning relationally with knowledge. The archaeological term "in situ" denotes an artifact found in its original resting place; such an artifact presents a richness of theoretical, practical, and critical material for discovery and analysis. Students will be engaged in deep examination of the rhetorical activity of a particular historical period or that of a particular discipline, science, or art. They will encounter traditional and non-traditional texts embedded within their historic and cultural contexts.

RHM 393: Topics in Rhetoric and Media

Credits 1 Max Credits 3

A seminar concerned with the interrelation of rhetorical theory and practice: questions of theory, politics, philosophy and cultural history. Offered as needed, specific topics vary, and the course may be taken for credit more than once.

RHM 401: Theories of Persuasion

Credits 3
An investigation into the theoretical bases for understanding the dynamics of persuasive communication from the interpersonal to the social level. The main focus is on major social scientific models that seek to explain the relationship between persuasive messages and attitude change. Students will study the process of persuasion in various contexts, including advertising, interpersonal communication, political communication and mass media.

RHM 410: Philosophy of Technology

Credits 3
Addressing the technological opportunities and challenges of the twenty-first century, this course offers an overview of philosophy of technology. It covers several of the classic theories and approaches, but also moves beyond them to explore a broader range of theories and a number of new dynamics in the field.

RHM 415: Conservative Critics of Technology

Credits 3
This course explores a range of humanistic critics of technology whose views could be broadly construed as conservative. Readings will encompass a broad spectrum of sociopolitical movements and academic disciplines, from Luddism, Romanticism, and vitalism to early twentieth-century sociology, agrarianism, philosophy, non-Marxist critical theory, right-wing avant-gardism, political economy, and revolutionary conservatism.

RHM 435: Seminar in Political Rhetoric

Credits 3
This course is designed for upper-level students to examine rhetoric in the contemporary political setting, and to explore a range of theoretical and practical issues including campaign strategies, ethics, and the impact of campaigns on the policymaking process. While the focus will shift according to professor, the course will pay special attention to prudence or a politician's ability to apply right reasoning to action. Scholars discussing prudence, particularly Aristotle and Machiavelli, will be addressed. The central aim will be to understand prudence's theoretical and practical possibilities in contemporary American politics.

RHM 440: Internship in Broadcasting

Credits 1 Max Credits 3
Involves on-the-job experience at a commercial radio station and includes supervision by the station's personnel. The student will be exposed to the numerous support functions that make radio broadcasting possible. Prerequisite: permission of the program director.

RHM 445: Media Theory and Criticism

Credits 3
This course offers an in-depth examination of media theory and criticism, exploring both foundational and contemporary media theories and applying these theories to contemporary media texts. In general, it samples a variety of theories and theoretical perspectives, explores several different methods of media study, and examines a variety of media. Special attention will be given to the overlapping and competing paradigms of political economic studies stressing the industrial forces structuring the media and popular culture perspectives emphasizing the power of texts and audiences.

RHM 450: Political Rhetoric and the Electronic Media

Credits 3
Examines the impact of the mass media on American democratic political culture. Explores the influence of television on the rise of image and style over substance and rationality in political rhetoric. Addresses changes in political communication brought about by public opinion polling, political advertising, television news reporting, and computer technology.

RHM 453: Theories of Rhetoric

Credits 3

An extensive examination of contemporary ideas about the nature and function of rhetoric. Students will conduct in-depth readings into the works of such major figures as I.A. Richards, Jean-FranÁois Lyotard, Richard Weaver, Kenneth Burke, Jurgen Habermas, Stephen Toulmin, and Michel Foucault. Emphasis will be placed on the implications of rhetorical theory for notions of truth, ethics, knowledge, rationality, and the political order. Prerequisite: RHM 290 or permission of the instructor.

RHM 455: History of American Public Address

Credits 3

The study of speeches influential in shaping public life in America, especially within the political sphere. Primary emphasis is placed upon the textual analysis of selected speeches for the purpose of discovering the rhetorical dynamics, as well as linking each speech to its historical context. Special attention is paid to the changing nature and function of oratorical culture throughout American history.

RHM 463: Rhetorical Criticism

Credits 3

An exploration of the major methodological approaches to the explanation of the persuasive dynamics of rhetoric. Students will learn to write analyses of specific instances of rhetoric from various theoretical bases, including neo-Aristotelian, ethical, dramatistic, ideological, and postmodern perspectives. Prerequisite: RHM 290 or permission of the instructor.

RHM 597: Special Problems and Research

Credits 1 Max Credits 3

Individual work on a topic or problem selected and supervised by the Rhetoric and Media staff. Prerequisites: second-semester junior standing and permission of the staff member selected to be in charge of the student's work. Enrollment in this course is limited to those who have chosen rhetoric as their field of concentration. Offered on demand.