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A survey of the theory and practice of meeting and managing the capital needs of emergent firms over the start-up lifecycle from angel investing through the initial public offering. Topics are covered from both the perspective of the investor and...

The processes and management of the production of goods and services, the transformation of inputs into the finished product and services available to the consumer or organization are studied. Emphasis will be given to understanding operations...

Case studies involving the formulation, analysis and implementation of corporate strategy in a global business context. Extensive readings and class participation are required. Prerequisite: BUS 325 or permission of the instructor.

Develops the student's understanding and ability to plan and organize the various components required for successful project management. Emphasis will be on the fundamental steps essential for an organization to meet goals and objectives using...

An in-depth analysis of the quantitative and qualitative factors involved in the management of the marketing function. Also, the non-quantitative tools of management will be applied to marketing. Students must develop a course project. Prerequisite...

Digital marketing directly applies marketing strategies and concepts to practical commerce-based Internet business. It prepares future business decision makers for the rapidly changing world of Web business practices. Prerequisite: BUS 315; computer...

Focuses on communication tools in marketing management: advertising, sales promotion, personal selling, public relations and publicity, packaging and their interaction with personal selling and both externally and internally within the organization...

Covers the process of identifying new consumer needs and developing new products and services meeting those needs. Methods of planning, organizing, and managing the process of new product development are also addressed.

By arrangement with the instructor.

Through lectures, case discussions, and projects, students will apply the frameworks and methods learned across Hillsdale's business curriculum to the strategic, integrated analysis of business opportunities and challenges.